101 SECRETS OF CONSTRUCTION MARKETING
All Rights Reserved. Copyright © 2012 - Ronald A. McKenzie
No part of this book may be reproduced or transmitted in
any form or by any means, graphic, electronic, or mechanical, including
photocopying, recording, taping, or by any information storage or retrieval
system, without the permission in writing from the publisher.
Any references to real events, businesses,
organizations, and locales are intended only to give this business material a
sense of reality and authenticity. Any resemblance to actual persons, living or
dead is purely coincidental.
For more INFO, go to www.compassconsultantscorp.com
101 SECRETS OF CONSTRUCTION MARKETING
101 Essential Marketing, Business Development And Strategic Planning Tactics You Need To Know About In The Construction Industry
for
Contractors, Subcontractors, Design/Builders, Construction Managers, Architects and Engineers
This book is full of strategies to help you with business development and marketing
in the construction industry. I have picked the point of view of the general contractor for most of my comments.
As everyone knows, one of the biggest
trends has been the merging of construction disciplines in an effort to become more competitive. Hence, the delivery of construction services is no longer limited to the traditional owner, architect and contractor triad relationship, but now includes design/build, construction management and a variety of similar delivery approaches.
The important point is that these tactics apply to everyone, as everything is built around the construction of the project. As a result, out of necessity to develop a writing convention, I frequently will refer to the contractor as an example, when they may equally apply to subcontractors, design/builders, construction managers, architects and
engineers as a group.
This book is a serious effort to communicate that business planning can make a difference. I at times use humor to convey a point, and it’s meant as humor and not in any way to make light of
the material or to offend anyone.
Each post I make will include chapter of the book. For more information, go to the following link: www.compassconsultantscorp.com
Ron McKenzie. Architect. Author. Advisor.
